Just try not to get lost:
For those unfamiliar with English geography, that sign above, between York and Easingwold, is a long way from Shropshire!
More seriously, there is a general move to provide better signage on some of the routes around this area. The Coast to Coast Walk was previously officiallly unsigned, but has been adopted as a National Trail, and now has fairly good official signage at least at the east end.